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Former Netflix VP of Product Management Gibson Biddle recommends using three simple tools to define an enduring brand. By combining these tools in one template, you can easily begin creating the story behind your company. This template provides all the necessary resources to get started.


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Former Netflix VP of Product Management Gibson Biddle recommends using three simple tools to define an enduring brand. By combining these tools in one template, you can easily begin creating the story behind your company. This template provides all the necessary resources to get started.
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As a good leader, it is important to avoid having double standards. If you expect your team to write updates, then you should also be willing to write them. Our Chief Product Officer, Madhu Muthukumar, sets a good example by writing product updates every week and sharing them with the entire company. This was one of the initiatives he implemented during his first 90 days in the role in order to build trust and foster teamwork, particularly as our product and engineering teams have grown and expanded across multiple offices.









