Branding toolbox
Hi! I’m Toby. I manage a small but mighty content marketing team for a software company. I’ve worked on banding and content initiatives for companies large and small for over 20 years, I’ve learned the tricks and made the mistakes over time.
I built the branding toolbox by collecting the tools I’ve built myself over time to keep consistency across everyone who works on content for our company.
You'd be surprised how many people need this info!
Not just your own marketing team, but think copywriters, graphic designers, your HR team, your customer success team. The list is crazy long!
What if you could get all of these guys not just using the same fonts and colors, but the same tone in their copywriting and the same word choice?
You'll have a higher chance of this happening if you take the time to document what people should (and shouldn't) do to communicate about your company.
Don’t reinvent the wheel.
Use the branding toolbox to keep everyone singing from the same songbook.
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